We all love a bit of jargon, right?


Jargon is a funny thing: We all use it, yet when we are on the outside of the jargon we feel left out and maybe even a bit resentful.

I always felt that the media industry was full of jargon and felt sorry for outsiders who get thrust into it, trying to obtain a service and not really understanding what’s going on. Then I met with Creative Agencies and suddenly I was on the receiving end, trying to make sense of a conversation about some print ad schedule, buying of space in suitable publications and expected results.

Going to your GP may not leave you with many questions, but as soon as you have to go and see a specialist that may be different. I once had the pleasure to be examined by a consultant with two medical students present – I had no idea what they were saying about my symptoms.

Over the years, I have learnt to ask when jargon is used, which may often just be ¬†an expression or a turn of phrase. I mean how can I possibly continue with the conversation if I don’t understand what’s going on?! In a funny turn of events, a text conversation a friend recently concluded that “she had to get off her orange box”. After some quizzing it became apparent that she meant the proverbial soap box and not an orange box. She just likes eating oranges. I am glad I asked, not only did it make me laugh, but it prevented me from googling “orange boxes”.

Let’s ask for more clarification this year and do less guessing. And hey, call us out if we use jargon, which we will use a lot of, but if you want to know some more then simply ask.


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